Case Study
Case Study
Case Study
Mechari Auto — Full-Service Auto Repair Website (Concept Project)
A conversion-first, mobile-ready website concept for a Colorado auto repair shop—designed to drive more calls, quote requests, and trust from everyday drivers.
Year:
2025
Year:
2025
Year:
2025
Industry:
Auto Repair & Maintenance
Industry:
Auto Repair & Maintenance
Industry:
Auto Repair & Maintenance
Team:
NV Launch Team
Team:
NV Launch Team
Team:
NV Launch Team
The Problem
The Problem
The Problem
Most local auto repair shops still rely on a mix of old landing pages, generic chain-directory listings, and half-complete Google profiles. For drivers, that means guessing: different numbers across platforms, no clear list of services, and no obvious way to book an appointment from a phone when something sounds or feels wrong with the car.Mechari Auto needed a single, trustworthy home online that made it obvious what they repair, why they’re reliable, and how to reach them in one tap—without the noise, pop-ups, or confusing navigation that usually follows “#1 auto repair” claims.
Most local auto repair shops still rely on a mix of old landing pages, generic chain-directory listings, and half-complete Google profiles. For drivers, that means guessing: different numbers across platforms, no clear list of services, and no obvious way to book an appointment from a phone when something sounds or feels wrong with the car.Mechari Auto needed a single, trustworthy home online that made it obvious what they repair, why they’re reliable, and how to reach them in one tap—without the noise, pop-ups, or confusing navigation that usually follows “#1 auto repair” claims.
Key friction points we designed against: • Scattered information across maps, directories, and outdated pages. • Homepages packed with buzzwords but missing clear “Book service” and “Call now” paths. • Service lists that blend oil changes, diagnostics, and major repairs with no sense of priority. • Little to no social proof beyond a review widget buried near the footer. • Desktop-first layouts that break on mobile—exactly where most urgent searches happen. This concept project demonstrates how a focused site can make Mechari Auto the obvious choice within seconds for anyone driving through Colorado and needing real help, fast.
Primary “Book a service” and “Call now” actions reachable from the hero on any device.
1-tap
Primary “Book a service” and “Call now” actions reachable from the hero on any device.
1-tap
Primary “Book a service” and “Call now” actions reachable from the hero on any device.
1-tap
Target load time for the main page on 4G mobile connections.
≤2s
Target load time for the main page on 4G mobile connections.
≤2s
Target load time for the main page on 4G mobile connections.
≤2s
Increase in visitors reaching the booking form in prototype user-flow testing.
+25%
Increase in visitors reaching the booking form in prototype user-flow testing.
+25%
Increase in visitors reaching the booking form in prototype user-flow testing.
+25%
Solution
Solution
Solution
We rebuilt Mechari Auto’s presence as a single, clear journey from “My car has a problem” to “I’ve booked a service.” The hero leads with a direct promise—keeping your car moving—supported by a short value line and a bold “Book a service” CTA. Drivers who need more context can scroll into a simple services grid that separates complex repair work from everyday maintenance.Trust is reinforced through real-world language, not technical overload: “brake repair & replacement,” “engine diagnostics & warning lights,” and “tire & wheel services” are explained in plain English with one-sentence benefits for safety and peace of mind. A dedicated review section and years-in-business stats make the “#1 full-service auto repair in Colorado” claim feel earned instead of exaggerated.
We rebuilt Mechari Auto’s presence as a single, clear journey from “My car has a problem” to “I’ve booked a service.” The hero leads with a direct promise—keeping your car moving—supported by a short value line and a bold “Book a service” CTA. Drivers who need more context can scroll into a simple services grid that separates complex repair work from everyday maintenance.Trust is reinforced through real-world language, not technical overload: “brake repair & replacement,” “engine diagnostics & warning lights,” and “tire & wheel services” are explained in plain English with one-sentence benefits for safety and peace of mind. A dedicated review section and years-in-business stats make the “#1 full-service auto repair in Colorado” claim feel earned instead of exaggerated.
What we designed into the concept • A focused one-page layout that answers “What do you fix?” and “How do I book?” above the fold. • Service cards for core work: brakes, diagnostics, tires—each with a short, outcome-focused description. • A credibility block (“We have mastered the art of repair”) tying experience, equipment, and process together. • Client review slider telling one clear story: the car feels safer and the team communicates clearly. • A clean booking form that only asks for what actually matters: contact details, vehicle type, and request. • Footer content tuned for local SEO and clarity—hours, address, phones, and a last CTA to book an appointment. • Mobile-first spacing and tap targets so drivers can scroll, read, and call with one hand.
Testimonial
Testimonial
Testimonial
“With Mechari Auto we treated the site like a digital front desk for a busy workshop. No fluff, no sliders for the sake of it—just clear services, strong reviews, and a one-tap path to speak to a real technician. The concept is built as a reusable conversion pattern for any local auto shop that wants to look sharp online and stay fully booked.” - Nikita Oleynikov
“With Mechari Auto we treated the site like a digital front desk for a busy workshop. No fluff, no sliders for the sake of it—just clear services, strong reviews, and a one-tap path to speak to a real technician. The concept is built as a reusable conversion pattern for any local auto shop that wants to look sharp online and stay fully booked.” - Nikita Oleynikov“With Mechari Auto we treated the site like a digital front desk for a busy workshop. No fluff, no sliders for the sake of it—just clear services, strong reviews, and a one-tap path to speak to a real technician. The concept is built as a reusable conversion pattern for any local auto shop that wants to look sharp online and stay fully booked.” - Nikita Oleynikov
“With Mechari Auto we treated the site like a digital front desk for a busy workshop. No fluff, no sliders for the sake of it—just clear services, strong reviews, and a one-tap path to speak to a real technician. The concept is built as a reusable conversion pattern for any local auto shop that wants to look sharp online and stay fully booked.” - Nikita Oleynikov“With Mechari Auto we treated the site like a digital front desk for a busy workshop. No fluff, no sliders for the sake of it—just clear services, strong reviews, and a one-tap path to speak to a real technician. The concept is built as a reusable conversion pattern for any local auto shop that wants to look sharp online and stay fully booked.” - Nikita Oleynikov
“With Mechari Auto we treated the site like a digital front desk for a busy workshop. No fluff, no sliders for the sake of it—just clear services, strong reviews, and a one-tap path to speak to a real technician. The concept is built as a reusable conversion pattern for any local auto shop that wants to look sharp online and stay fully booked.” - Nikita Oleynikov
Nikita Oleynikov
Nikita Oleynikov
Nikita Oleynikov
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My job is to make sure you leave the first call with a clear, actionable plan.
Volodymyr Korkin
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My job is to make sure you leave the first call with a clear, actionable plan.
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Ready to start?
Get in touch
Whether you have questions or just want to explore options, we’re here.