December 15, 2025
December 15, 2025
December 15, 2025
The 7 Pages Every Local Business Website Needs
Most websites are either cluttered or incomplete. Here’s a simple, seven-page structure we use at NV Launch to make local business sites clear, trustworthy, and ready to convert.
Most websites are either cluttered or incomplete. Here’s a simple, seven-page structure we use at NV Launch to make local business sites clear, trustworthy, and ready to convert.
You don’t need a 40-page website to look serious. You need the right seven pages, each doing a specific job: explain what you do, prove you’re good at it, and give people an easy way to get started. At NV Launch we repeat this structure across restaurants, HVAC, spas, real estate, automotive – because it works. Below is the exact layout we recommend, with what should go on each page and what you can confidently ignore.
1. Home – The 5-Second Overview
Goal: Answer “Who are you? What do you do? What should I do next?”
Include:
Clear headline in plain language (“Premium HVAC & home services in Denver”, “Modern spa in downtown Miami”)
One sentence value statement – what makes you different
1–2 primary CTAs (Book now, Request quote, Schedule a tour)
3–4 key service highlights or categories
A small trust block: rating, years in business, or one strong testimonial
Skip: long paragraphs about your history. The homepage is not a biography – it’s a fast entry point into the rest of the site.
2. Services – Exactly What You Offer (No Guessing)
Goal: Make it easy to see everything you can help with.
Structure:
Short intro: who these services are for
List of services grouped into 3–5 logical categories
For each service: 2–3 benefit-focused bullets and a “From $X” or “Get a quote” CTA
Tips:
Use keywords people actually search (“AC repair”, “deep tissue massage”, “oil change”)
Keep technical language for subpages – the main services page should read like conversation, not a manual.
3. About – Trust, Not Ego
Goal: Make people feel safe choosing you over a stranger from Google.
Include:
Why you started the business (1 short paragraph)
What you believe about service/quality
3–4 proof points: years of experience, certifications, number of projects/clients, locations
Team photos or at least a real founder photo
This is where our NV Launch real-estate and HVAC demos always shift tone from “what we do” to “who’s behind it.” People buy from people.
4. Projects / Case Studies – Show, Don’t Tell
Goal: Prove results with real examples.
For each project:
Clear title (“Brooklyn Heights townhouse website”, “Denver HVAC seasonal campaign site”)
1–2 photos or screenshots
Short context: the client’s situation
What was implemented (site, booking flow, new structure)
One specific outcome (more calls, faster booking, easier scheduling, better branding)
Even three good case studies are stronger than twenty generic claims on your homepage.
5. Pricing – Remove Anxiety Early
Goal: Stop people from leaving because they “expect it to be too expensive.”
Options:
Simple “From $X” ranges per service
Packages (“Starter Website”, “Growth Website”, “Premium Website”)
Or, if you can’t publish numbers:
“Typical projects start around…”
Explain what affects price and link to a quote form
We use transparent pricing blocks across NV Launch demos because they reduce friction and filter out the truly wrong-fit leads.
6. FAQs – Answer Objections Before They Call
Goal: Save your time and make visitors feel understood.
Good FAQ topics:
“How long does a project / service usually take?”
“Do you offer warranties / guarantees?”
“What happens after I submit a form?”
“Do you work evenings / weekends / emergencies?”
“What do you need from me before we start?”
Think of FAQs as your silent assistant, answering the worries that would otherwise stop people from clicking “Book” or “Contact.”
7. Contact – One Clear Way to Reach You
Goal: Make it effortless to reach you from any device.
Critical elements:
Short line: who should use this form (“For quotes and new projects…”)
Simple form (Name, Email, Phone, Message, plus one dropdown if needed)
Click-to-call phone number and business email
Address + map or “Service area” if you go to clients
Response expectation: “We reply within one business day.”
We design every NV Launch contact page so that on mobile it feels like a single, easy decision: call, message, or book.
Why This Structure Works
Predictable: Visitors instantly recognize where to find what they need.
Flexible: You can clone pages for campaigns or new services without reinventing everything.
Measurable: It’s easy to see where people drop off and where they convert.
Instead of guessing, you build on a proven base: seven pages that cover brand, offer, proof, and action.
If you’re rebuilding or creating your first website, start here. Once this structure is live and stable, then you can think about blogs, SEO expansions, landing pages, and all the extras – on top of a foundation that already works.
You don’t need a 40-page website to look serious. You need the right seven pages, each doing a specific job: explain what you do, prove you’re good at it, and give people an easy way to get started. At NV Launch we repeat this structure across restaurants, HVAC, spas, real estate, automotive – because it works. Below is the exact layout we recommend, with what should go on each page and what you can confidently ignore.
1. Home – The 5-Second Overview
Goal: Answer “Who are you? What do you do? What should I do next?”
Include:
Clear headline in plain language (“Premium HVAC & home services in Denver”, “Modern spa in downtown Miami”)
One sentence value statement – what makes you different
1–2 primary CTAs (Book now, Request quote, Schedule a tour)
3–4 key service highlights or categories
A small trust block: rating, years in business, or one strong testimonial
Skip: long paragraphs about your history. The homepage is not a biography – it’s a fast entry point into the rest of the site.
2. Services – Exactly What You Offer (No Guessing)
Goal: Make it easy to see everything you can help with.
Structure:
Short intro: who these services are for
List of services grouped into 3–5 logical categories
For each service: 2–3 benefit-focused bullets and a “From $X” or “Get a quote” CTA
Tips:
Use keywords people actually search (“AC repair”, “deep tissue massage”, “oil change”)
Keep technical language for subpages – the main services page should read like conversation, not a manual.
3. About – Trust, Not Ego
Goal: Make people feel safe choosing you over a stranger from Google.
Include:
Why you started the business (1 short paragraph)
What you believe about service/quality
3–4 proof points: years of experience, certifications, number of projects/clients, locations
Team photos or at least a real founder photo
This is where our NV Launch real-estate and HVAC demos always shift tone from “what we do” to “who’s behind it.” People buy from people.
4. Projects / Case Studies – Show, Don’t Tell
Goal: Prove results with real examples.
For each project:
Clear title (“Brooklyn Heights townhouse website”, “Denver HVAC seasonal campaign site”)
1–2 photos or screenshots
Short context: the client’s situation
What was implemented (site, booking flow, new structure)
One specific outcome (more calls, faster booking, easier scheduling, better branding)
Even three good case studies are stronger than twenty generic claims on your homepage.
5. Pricing – Remove Anxiety Early
Goal: Stop people from leaving because they “expect it to be too expensive.”
Options:
Simple “From $X” ranges per service
Packages (“Starter Website”, “Growth Website”, “Premium Website”)
Or, if you can’t publish numbers:
“Typical projects start around…”
Explain what affects price and link to a quote form
We use transparent pricing blocks across NV Launch demos because they reduce friction and filter out the truly wrong-fit leads.
6. FAQs – Answer Objections Before They Call
Goal: Save your time and make visitors feel understood.
Good FAQ topics:
“How long does a project / service usually take?”
“Do you offer warranties / guarantees?”
“What happens after I submit a form?”
“Do you work evenings / weekends / emergencies?”
“What do you need from me before we start?”
Think of FAQs as your silent assistant, answering the worries that would otherwise stop people from clicking “Book” or “Contact.”
7. Contact – One Clear Way to Reach You
Goal: Make it effortless to reach you from any device.
Critical elements:
Short line: who should use this form (“For quotes and new projects…”)
Simple form (Name, Email, Phone, Message, plus one dropdown if needed)
Click-to-call phone number and business email
Address + map or “Service area” if you go to clients
Response expectation: “We reply within one business day.”
We design every NV Launch contact page so that on mobile it feels like a single, easy decision: call, message, or book.
Why This Structure Works
Predictable: Visitors instantly recognize where to find what they need.
Flexible: You can clone pages for campaigns or new services without reinventing everything.
Measurable: It’s easy to see where people drop off and where they convert.
Instead of guessing, you build on a proven base: seven pages that cover brand, offer, proof, and action.
If you’re rebuilding or creating your first website, start here. Once this structure is live and stable, then you can think about blogs, SEO expansions, landing pages, and all the extras – on top of a foundation that already works.
